I distinctly remember as a kid many "fun" advertisements with Joe Cool the Camel for Camel Cigarettes. People would walk around in t-shirts advertising the Camel brand cigarettes, there were TV commercials, and billboards all with this cartoon camel face on it. He was "cool"! They advertised that you would be cool if you smoked. Once the health reports finally made people realize that smoking was not cool but rather, detrimental to your health, they became banned.
Now, according to an article in the New York Times (http://www.nytimes.com/2012/12/06/business/media/campaigns-for-electronic-cigarettes-borrow-from-their-tobacco-counterparts.html?adxnnl=1&ref=advertisingandmarketing&adxnnlx=1355151992-euXkuBzFp4vAHsfZfVS58A&_r=0), advertisements will resume for cigarettes; however, they will not be real cigarettes....they will be the e-cigarettes. They are going to have the catchy slogans and fun phrases to attract the attention of customers, as good advertisements typically do.
It will be interesting to see how these advertisements make people react. I will also be curious to see if e-cigarette sales spike due to these "fun/cool" advertisments.
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