http://www.adweek.com/news/advertising-branding/coca-cola-s-new-exercise-tool-145770
In the UK, Coca-Cola has unfurled a new tool on their website which is kind of funny......it is a Walk It Off Calculator. Basically, it tells you how much of a certain activity needs to be done in order to burn off the calories found in a can of regular soda. It is interesting that the company who puts out the soda is the one who is also putting out the calculator...b/c these findings are a little disappointing, especially if you aren't into diet sodas and fiend on the regular ones. I wonder if Coca-Cola was fined.....or if they were given an incentive (i.e. - funds from a certain company) in order to promote healthy well-being/exercise/etc. There doesn't seem to be any benefit to them for doing this??
It hasn't made its way to the US...there are no plans for this to happen (read: b/c Americans are super unhealthy and drink too much soda.... :) haha...) but people have heard about it from sharing it with people they know.
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