http://www.nytimes.com/2012/11/29/business/media/more-brands-offer-campaigns-with-holiday-themes.html?ref=advertisingandmarketing
This was an interesting article about how companies who never before touched the holiday advertising now is trying to get a piece of the action. Companies like Coca-Cola have been doing holiday themed advertisements for years! This is no surprise; however, when companies like TBC (who makes the Smart Balance products like milk & butter) and ADT (the home security system company) come out with holiday themed advertisments with Santa, this is different!
A great quote from a spokeswoman at ADT was, “By tapping into the magic of the season, we believe we can better connect with consumers to demonstrate how our offerings help to enhance their lives.” She understands that this is a special time of year when most people are happy and nostalgic. They want things to be perfect and great for their families....so why not play on that?
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