http://www.inma.org/blogs/integrated-advertising-sales/post.cfm/what-advertising-sales-teams-can-learn-from-samsung
This was an interesting article about how Samsung has positioned their Galaxy III against the iPhone in advertising wars. Although I will never be swayed for my love of Apple products (sorry Android....you suck!), I was intrigued by the article. It gave three good points for how Samsung did well in their recent advertisement of their phone...
The first was that they repositioned the competitor. Samsung told the world what the Galaxy III could do that the iPhone could not possibly dream of doing.....albeit, most of the crap that the iPhone can't do is stuff that NO ONE needs to do....or if you want to do, there is an app for that! :)
The second was to assert the product advantages in new ways. The article shows an advertisment that they ran....it gave a long list of features of the Galaxy....next to a super short list of features of the iPhone. They repositioned Apple as a company that is behind the times.
The third was to be bold. By being bold and basically crapping all over Apple, it makes them look better and more powerful than Apple. In my opinion, it looks like they are crying out for attention....but hey....you aren't going to sway my love for Apple with a stupid advertisement! :)
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