With the Holiday season upon us, fragrance sales are at its peak. According to the article in the New York Times (http://www.nytimes.com/2012/12/06/fashion/celebrity-branding-scent-by-scent-skin-deep.html?pagewanted=2&ref=advertisingandmarketing), November and December make up 40% of fragrance sales. From January to August, they make around $55 million on celebrity scents.
The article was discussing how different A-list and not-so-A-list people are all getting in on their share of the fragrance pie. If you have had your pinkie toe dipped in Hollywood, it is the only natural step to take....get your own fragrance line. They really focused on Snooki, who has 2 different fragrances out. Most people who visited her at her Macy's showing weren't necessarily interested in purchasing the perfumes, they just wanted to get their picture taken with her.
A great point of the article was that social media is very pointed. You can get an understanding of your customers and it is very cheap to do. You can also get immediate results.
The bottom line of the article was that celebrities get a fragrance line at the height of their career before they fizzle out.
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