Week 15: Bazooka Joe is taking on a new look

http://www.nytimes.com/2012/11/30/business/media/bazooka-gum-overhauls-brand-and-loses-comic-strips.html

I remember when I was a child and the neighborhood children and I would ride our bikes to the penny candy store.  Well, I think even back then, it wasn't a penny.  I think it was more like a nickel....but that is besides the point.  :)

We would buy the Bazooka bubble gum...which had the comic inside of the packaging.  I loved opening the gum and finding a new comic to read.  It was a lot of fun and part of my childhood.

Bazooka is now changing its face.  No longer will the package be the red, white, and blue.....it is now funky paint splatters all over the packaging (although that feels a lot like the 80's to me....but whatever!  :P  haha...).  It is also losing that comic that I loved so much as a young child.  Now, they are putting in things like brain teasers and jokes and stuff. 

Basically, the company is rebranding so that they can try and make some of their money back.  Sales have been declining for some time.



THE END.

Thanks for a great semester, Professor Lochiatto!!!