http://www.adweek.com/news-gallery/advertising-branding/20-most-viral-ads-2012-145652?page=18&js=1&view_name=news_gallery&view_display_id=node_content_1&view_args=145652&view_path=node%2F145652&view_base_path=node%2F145652&view_dom_id=1&pager_element=0#tnt-a-dramatic-surprise-on-a-quiet-square-2
The top 20 most viral ads of 2012 came out. Topping the charts at #1 was the Invisible Children: Kony....but in the mix are some Nike ads, which tend to fare well, along with VW, who tends to have a top 20 most years. Also, there was one for PBS with Mr. Rogers Remix and an Abercrombie & Fitch ad with a parody of Call Me Maybe. Of course Coca-Cola had an ad in there as well for Coke Zero with a 007 spinoff.
Viral ads are very important in getting the word on the street. People remember these ads and many, many people are subjected to them. This is a great way to advertise....and to get the most bang for their advertising/marketing buck.
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