http://www.nytimes.com/2012/11/30/business/media/bazooka-gum-overhauls-brand-and-loses-comic-strips.html
I remember when I was a child and the neighborhood children and I would ride our bikes to the penny candy store. Well, I think even back then, it wasn't a penny. I think it was more like a nickel....but that is besides the point. :)
We would buy the Bazooka bubble gum...which had the comic inside of the packaging. I loved opening the gum and finding a new comic to read. It was a lot of fun and part of my childhood.
Bazooka is now changing its face. No longer will the package be the red, white, and blue.....it is now funky paint splatters all over the packaging (although that feels a lot like the 80's to me....but whatever! :P haha...). It is also losing that comic that I loved so much as a young child. Now, they are putting in things like brain teasers and jokes and stuff.
Basically, the company is rebranding so that they can try and make some of their money back. Sales have been declining for some time.
THE END.
Thanks for a great semester, Professor Lochiatto!!!
Monday, December 10, 2012
Week 14: Facebook selling
http://www.cmswire.com/cms/customer-experience/selling-on-facebook-now-easier-to-track-018316.php
This was an interesting short article about how Facebook has made selling on their website much easier to track than previously. The tool that will be implemented has been said to have been more effective than advertising on Google....which is considered prime advertising real estate, should you know how to navigate the ability to get your rankings high.
The tool will not only measure the click-throughs and apps downloaded. It will be able to do so much more. It will have a feature like Sponsored Stories, which highlights different companies.
This was an interesting short article about how Facebook has made selling on their website much easier to track than previously. The tool that will be implemented has been said to have been more effective than advertising on Google....which is considered prime advertising real estate, should you know how to navigate the ability to get your rankings high.
The tool will not only measure the click-throughs and apps downloaded. It will be able to do so much more. It will have a feature like Sponsored Stories, which highlights different companies.
Week 13: I KNEW I drank Coke Zero (or other diet sodas) for a reason!!!
http://www.adweek.com/news/advertising-branding/coca-cola-s-new-exercise-tool-145770
In the UK, Coca-Cola has unfurled a new tool on their website which is kind of funny......it is a Walk It Off Calculator. Basically, it tells you how much of a certain activity needs to be done in order to burn off the calories found in a can of regular soda. It is interesting that the company who puts out the soda is the one who is also putting out the calculator...b/c these findings are a little disappointing, especially if you aren't into diet sodas and fiend on the regular ones. I wonder if Coca-Cola was fined.....or if they were given an incentive (i.e. - funds from a certain company) in order to promote healthy well-being/exercise/etc. There doesn't seem to be any benefit to them for doing this??
It hasn't made its way to the US...there are no plans for this to happen (read: b/c Americans are super unhealthy and drink too much soda.... :) haha...) but people have heard about it from sharing it with people they know.
In the UK, Coca-Cola has unfurled a new tool on their website which is kind of funny......it is a Walk It Off Calculator. Basically, it tells you how much of a certain activity needs to be done in order to burn off the calories found in a can of regular soda. It is interesting that the company who puts out the soda is the one who is also putting out the calculator...b/c these findings are a little disappointing, especially if you aren't into diet sodas and fiend on the regular ones. I wonder if Coca-Cola was fined.....or if they were given an incentive (i.e. - funds from a certain company) in order to promote healthy well-being/exercise/etc. There doesn't seem to be any benefit to them for doing this??
It hasn't made its way to the US...there are no plans for this to happen (read: b/c Americans are super unhealthy and drink too much soda.... :) haha...) but people have heard about it from sharing it with people they know.
Week 12: It's gone VIRAL!
http://www.adweek.com/news-gallery/advertising-branding/20-most-viral-ads-2012-145652?page=18&js=1&view_name=news_gallery&view_display_id=node_content_1&view_args=145652&view_path=node%2F145652&view_base_path=node%2F145652&view_dom_id=1&pager_element=0#tnt-a-dramatic-surprise-on-a-quiet-square-2
The top 20 most viral ads of 2012 came out. Topping the charts at #1 was the Invisible Children: Kony....but in the mix are some Nike ads, which tend to fare well, along with VW, who tends to have a top 20 most years. Also, there was one for PBS with Mr. Rogers Remix and an Abercrombie & Fitch ad with a parody of Call Me Maybe. Of course Coca-Cola had an ad in there as well for Coke Zero with a 007 spinoff.
Viral ads are very important in getting the word on the street. People remember these ads and many, many people are subjected to them. This is a great way to advertise....and to get the most bang for their advertising/marketing buck.
The top 20 most viral ads of 2012 came out. Topping the charts at #1 was the Invisible Children: Kony....but in the mix are some Nike ads, which tend to fare well, along with VW, who tends to have a top 20 most years. Also, there was one for PBS with Mr. Rogers Remix and an Abercrombie & Fitch ad with a parody of Call Me Maybe. Of course Coca-Cola had an ad in there as well for Coke Zero with a 007 spinoff.
Viral ads are very important in getting the word on the street. People remember these ads and many, many people are subjected to them. This is a great way to advertise....and to get the most bang for their advertising/marketing buck.
Week 11 - Click Through Ads
http://www.marketingprofs.com/articles/2012/9575/pear-or-why-a-3-click-through-rate-for-a-banner-ad-is-perfectly-acceptable
We recently went over topic in class a couple chapters ago.....so I found it interesting to read this article. Basically, the whole point of the article is that a .3% click through rate of banner ads is acceptable because not everyone will be looking to make a purchase at that time. Therefore, what would be the purpose of clicking on a banner if you weren't looking to purchase at that time. No one is going to be doing research for a product if they aren't looking to buy at that moment.
A couple interesting facts about online marketing:
The author said that there were 5 ways to achieve PEAR:
We recently went over topic in class a couple chapters ago.....so I found it interesting to read this article. Basically, the whole point of the article is that a .3% click through rate of banner ads is acceptable because not everyone will be looking to make a purchase at that time. Therefore, what would be the purpose of clicking on a banner if you weren't looking to purchase at that time. No one is going to be doing research for a product if they aren't looking to buy at that moment.
A couple interesting facts about online marketing:
- 20% of advertising is made up of online ads.
- $32 billion dollars was spent on online advertising in 2011, which was a 23% increase from the previous year.
The author said that there were 5 ways to achieve PEAR:
- The banner ads need to be designed in a way that consisently shows your message and what you want conveyed.
- Research your audience and place them in places where it would make sense to put them.
- Make yourself visible on social media sites.
- Partner with bloggers in your specialty.
- Invest time & money.
Week 10 - I'm an Apple lover through and through...
http://www.inma.org/blogs/integrated-advertising-sales/post.cfm/what-advertising-sales-teams-can-learn-from-samsung
This was an interesting article about how Samsung has positioned their Galaxy III against the iPhone in advertising wars. Although I will never be swayed for my love of Apple products (sorry Android....you suck!), I was intrigued by the article. It gave three good points for how Samsung did well in their recent advertisement of their phone...
The first was that they repositioned the competitor. Samsung told the world what the Galaxy III could do that the iPhone could not possibly dream of doing.....albeit, most of the crap that the iPhone can't do is stuff that NO ONE needs to do....or if you want to do, there is an app for that! :)
The second was to assert the product advantages in new ways. The article shows an advertisment that they ran....it gave a long list of features of the Galaxy....next to a super short list of features of the iPhone. They repositioned Apple as a company that is behind the times.
The third was to be bold. By being bold and basically crapping all over Apple, it makes them look better and more powerful than Apple. In my opinion, it looks like they are crying out for attention....but hey....you aren't going to sway my love for Apple with a stupid advertisement! :)
This was an interesting article about how Samsung has positioned their Galaxy III against the iPhone in advertising wars. Although I will never be swayed for my love of Apple products (sorry Android....you suck!), I was intrigued by the article. It gave three good points for how Samsung did well in their recent advertisement of their phone...
The first was that they repositioned the competitor. Samsung told the world what the Galaxy III could do that the iPhone could not possibly dream of doing.....albeit, most of the crap that the iPhone can't do is stuff that NO ONE needs to do....or if you want to do, there is an app for that! :)
The second was to assert the product advantages in new ways. The article shows an advertisment that they ran....it gave a long list of features of the Galaxy....next to a super short list of features of the iPhone. They repositioned Apple as a company that is behind the times.
The third was to be bold. By being bold and basically crapping all over Apple, it makes them look better and more powerful than Apple. In my opinion, it looks like they are crying out for attention....but hey....you aren't going to sway my love for Apple with a stupid advertisement! :)
Week 9 - Everyone is getting in the Christmas spirit....even marketers! :P
http://www.nytimes.com/2012/11/29/business/media/more-brands-offer-campaigns-with-holiday-themes.html?ref=advertisingandmarketing
This was an interesting article about how companies who never before touched the holiday advertising now is trying to get a piece of the action. Companies like Coca-Cola have been doing holiday themed advertisements for years! This is no surprise; however, when companies like TBC (who makes the Smart Balance products like milk & butter) and ADT (the home security system company) come out with holiday themed advertisments with Santa, this is different!
A great quote from a spokeswoman at ADT was, “By tapping into the magic of the season, we believe we can better connect with consumers to demonstrate how our offerings help to enhance their lives.” She understands that this is a special time of year when most people are happy and nostalgic. They want things to be perfect and great for their families....so why not play on that?
This was an interesting article about how companies who never before touched the holiday advertising now is trying to get a piece of the action. Companies like Coca-Cola have been doing holiday themed advertisements for years! This is no surprise; however, when companies like TBC (who makes the Smart Balance products like milk & butter) and ADT (the home security system company) come out with holiday themed advertisments with Santa, this is different!
A great quote from a spokeswoman at ADT was, “By tapping into the magic of the season, we believe we can better connect with consumers to demonstrate how our offerings help to enhance their lives.” She understands that this is a special time of year when most people are happy and nostalgic. They want things to be perfect and great for their families....so why not play on that?
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