I was browsing through Cool Marketing Stuff and came across an interview conducted by Tony Hsieh, who is the CEO of Zappos, one of my favorite online shoe websites. They are a online webstore that is totally focused on customer service. Ever since I saw them on The Apprentice with Donald Trump, I was a loyal customer. Tony interviewed Seth Godin, who wrote Purple Cow, which is one of my favorite business books. A few of the key points from this interview were:
*Seth’s goal has never written books to
make money. Books spread ideas. Helping someone to think a different way and
make a change in the world is worthwhile. He talked about how the odds of making money on a book is slim, so that would be a bad motivation. He likes to know that he could potentially change the world.
*Highighting and talking about positive
things makes a positive difference – Zig Ziglar’s story about a high school that was full of grafitti and bad students, etc. was radically transformed.
*Passion is hard because people are
afraid. We want to fit in. You weren’t born with it or without it…it is something that is created.
*If you want to make an impact, you need to
find out where that fear stems from.
*Happiness & kindness are related; passion &
generosity are related. You can't have one without the other.
*Seth said that the world would be better if there were most
Tony Tsieh’s.
I definitely dug this interview! I wish it had been longer and had more information!
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