Week One Article - The Daily Twist

http://adage.com/article/digital/oreo-s-daily-twist-campaign-puts-cookie-conversation/237104/


I found this article on the AdAge.com website.  It was discussing the Nabisco's Daily Twist Campaign that they are running with the Oreo cookie.  Most familiar to me was the Gay Pride Oreo...which boasts 7 layers of rainbow colored frosting...in between the chocolate cookies.  I had not heard about the panda cookie, the Mars Rover cookie, or the Elvis cookie.  They will be coming out with a new idea for the next 100 days through October.  Each day will be a different idea based on what is going on at that moment.  It was interesting to see how Nabisco has really been focusing on the digital media campaign, as they realize that social media is so important to their growth.  They have seen quite a jump in their social media outlet.  It is just another example of how important social media can be to the growth of a company.