I was reading a cool article about Red Bull. Being a fan of their sugar-free energy beverage, I was immediately turned on to this little article: http://coolmarketingstuff.com/red-bull/
I have always thought that they have done an excellent job marketing their products. Their web presence is very, very strong. This particular article gave the five strengths that they are really good at. They talked about how they know their target audience, they use cool & engaging videos, they target the interests of the their target group, they have a lot of interactive material on their website, and they don't do a lot of in your face promoting.
One thing that I have noticed, not even about their web campaigns, are their strong street presence. In any campus across the country, you will find the Red Bull vehicle driving around handing out free samples. This is a HUGE marketing piece that I believe makes them very successful. Their brand is easily recognizable.
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