Week 3 - I guess I should Stay in a Hotel More Often

Interesting article in the Wall Street Journal regarding the MGM Grand in Las Vegas and how they are marketing some of their hotel rooms as "healthy".  Here is the link:

http://online.wsj.com/article/SB10000872396390444165804578006342166438614.html?mod=googlenews_wsj

So, basically, the hotel will have a set of rooms that are set up in order to promote health.  They will be more expensive...to the tune of around $30...but they will do things such as have lights that are toward the red side of the spectrum, which promotes better sleep; antimicrobrial coatings on surfaces, as well as UV wands during the cleaning process; better filtration (air & water) systems; EMI shielding; and healthy room service and room snack options.

To me, it seems funny that it wouldn't be hotel wide; but instead, marketing it for just a small segment of rooms.  It seems like all of these practices would be beneficial for everyone who visited.  I'd be curious to know the reasonings.  It always comes down to the almighty dollar....but if there were other reasons, that would be interesting to know!

Week 2 - Red Bull - It Gives You Wings!

I was reading a cool article about Red Bull.  Being a fan of their sugar-free energy beverage, I was immediately turned on to this little article:  http://coolmarketingstuff.com/red-bull/

I have always thought that they have done an excellent job marketing their products.  Their web presence is very, very strong.  This particular article gave the five strengths that they are really good at.  They talked about how they know their target audience, they use cool & engaging videos, they target the interests of the their target group, they have a lot of interactive material on their website, and they don't do a lot of in your face promoting.

One thing that I have noticed, not even about their web campaigns, are their strong street presence.  In any campus across the country, you will find the Red Bull vehicle driving around handing out free samples.  This is a HUGE marketing piece that I believe makes them very successful.  Their brand is easily recognizable.

Week One Article - The Daily Twist

http://adage.com/article/digital/oreo-s-daily-twist-campaign-puts-cookie-conversation/237104/


I found this article on the AdAge.com website.  It was discussing the Nabisco's Daily Twist Campaign that they are running with the Oreo cookie.  Most familiar to me was the Gay Pride Oreo...which boasts 7 layers of rainbow colored frosting...in between the chocolate cookies.  I had not heard about the panda cookie, the Mars Rover cookie, or the Elvis cookie.  They will be coming out with a new idea for the next 100 days through October.  Each day will be a different idea based on what is going on at that moment.  It was interesting to see how Nabisco has really been focusing on the digital media campaign, as they realize that social media is so important to their growth.  They have seen quite a jump in their social media outlet.  It is just another example of how important social media can be to the growth of a company.